How the Coachella Webcast Changed the World

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How the YouTube Coachella Webcast Changed the World
The Coachella Festival webcast, produced by Springboard for promoters Goldenvoice, attracted possibly the biggest online audience ever for a music festival event.  Over 4 million Channel views were recorded at YouTube, with exceptionally long viewer engagement times.  The webcast was notable for providing 3 simultaneous channels filled with 65 bands, and many on-site artist interviews.  Post-Fest, many performances are still available and drawing hundreds of thousands additional viewers.  The webcast was sponsored by Wrigley’s 5 Gum.
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